April 2018 Newsletter

by Christopher

It's April & the Tea Is Great   

   The days are getting longer which means one thing . . . more time to drink tea! Anyhow, read on for some news about our current sale and a short lesson on black teas.


In celebration of April 21st being Great Britain’s National Tea Day and World Penguin Day on April 25th, we invite you to enjoy sale prices on many of our awesome black teas. And, what exactly do penguins have to do with tea? Not much as far as we can tell though they seem to be well dressed for the occasion!

From our aromatic Darjeeling black tea to Earl Grey to the bold and brawny Assam and many styles in between, check out our SALE effective now through April 27, 2018.


A Black Tea Primer

Like other pure teas (non-herbal), black teas are made from the leaves of the Camellia Sinensis (tea) plant. Differentiating black teas from their green, white or oolong counterparts is the amount of oxidation the leaf undergoes prior to final processing. After picking, the leaves are allowed to oxidize 80-100% based on the tea maker’s preference. During the oxidation process, chlorophyll in the leaves is broken down and tannins are released or transformed. The high level of oxidation gives black tea its darker color, strength and briskness. Here are examples of a few black teas you’ll find on our menu listed in order of strength . . .

Darjeeling – on the lighter style of black teas, our Darjeeling is grown and produced on the famed Makaibari estate situated on the steepest slopes of the Himalayan mountain range foothills. This tea has a smooth, complex flavor profile with a subtle floral finish.

Kanoka Assam – another single estate tea in our collection, the Kanoka Tea Estate is a small six acre family farm in India’s Assam region. The tea leaves are hand-picked and hand-processed, presenting a remarkable final product that is lush and fragrant with distinct notes of fig and honey. The farm utilizes ancient all-natural Vriksha Ayurveda agricultural techniques, and promotes sustainable farming techniques throughout the region. The smooth, sweet finish on this tea is one of the most enjoyable we’ve ever experienced.

Ceylon– this traditional black tea comes from Sri Lanka (formerly known as Ceylon). It is a straightforward black tea with more a more mellow profile than bolder Indian or Chinese black teas. It is very often used as a “base” for blended black teas as its taste profile doesn’t overpower the nuance of added fruits or herbs.

Yunnan – this low-astringency, lush black tea hails from China’s Yunnan Province – one of the oldest tea growing regions in the world. It brews up a smooth bodied cup that finishes with a slightly sweet taste and very delicate smoky notes. It is a nice contrast to the bold but more malty Assam teas.

English Breakfast – this tea is typically a blend of several different black teas from estates in Assam (India) and Ceylon (Sri Lanka), and sometimes Kenya and/or China. References to this blend as being “English” were thought to have initiated in America during the mid 19th century. The blend is generally fairly bold in style and in British tea culture is often served with milk and sugar. While the blend includes the word “breakfast,” it is often consumed throughout the day in tea drinking European cultures.

Irish Breakfast – having a bit more bold and malty profile than English Breakfast tea, this popular tea is typically made from a variety of black teas originating in India’s Assam region. It is also commonly paired with milk and sometimes sugar.

Assam (Tonganagaon Estate) – this single estate tea from India’s famed Assam region is a smooth bodied, rich and bold black tea with a slight malty sweet taste. The relatively small tea estate is located in Northeast India near the Namdapha National Park, an area recognized for its rich biodiversity.

Overall, there are countless black teas to explore and we hope you enjoy sipping your way through the wide variety featured in our collection.


Thanks to Cozy Readers!

We want to give a shout out to our friends at the Cozy Reader Club - a monthly subscription service featuring fancy drinks, books and other goodies for their members. We were thrilled to put together custom tins of our Wonder Woman herbal blend as the featured tea in their March box. Thanks for helping us share the love of tea with your subscribers from around the country!


As the old adage goes . . . April showers bring May flowers. Therefore, it’s only appropriate that we will spotlight some of our favorite floral teas in next month’s newsletter. There’s always something to look forward to. 

Thanks for reading and we look forward to connecting again soon!